Halal Cosmetics in Central Asia: Requirements and Opportunities for Exporters

The halal cosmetics market in Central Asia has experienced steady growth in recent years. According to the Organisation of Islamic Cooperation, the global halal cosmetics sector exceeded USD 70 billion in 2023. With more than 70 million inhabitants, Central Asia is emerging as a key destination for certified products. A young population, rising incomes, and cultural sensitivity make Uzbekistan, Kazakhstan, and Kyrgyzstan highly attractive markets for European brands.

Five opportunities for European companies

• Market expansion: access to a market seeking imported products, particularly those with halal compliance.

• Certification as a differentiator: builds trust and creates a competitive edge over uncertified local brands.

• Joint production: licensing agreements with factories in Central Asia reduce logistics costs and speed up entry.

• Premium exports: consumers associate European halal products with innovation, safety, and exclusivity.

• Digital growth: regional marketplaces such as Wildberries and Ozon are key for entry.

Minimum requirements for halal cosmetics in Central Asia

• Permitted ingredients only: no alcohol or pork derivatives.

• Traceable and certified raw materials.

• Controlled manufacturing processes ensuring no cross-contamination.

• Clear labeling in local languages and English.

• Official certification from recognized halal bodies.

How ACIR Southern Europe supports companies

ACIR provides European firms with comprehensive support:

• Identification of reliable local partners and distributors.

• Full halal certification management with national authorities.

• Market research and consumer analysis for tailored strategies.

• Financial and insurance tools to reduce export risks.

• Implementation of clear commercial roadmaps for product launches.

• Training and technology transfer to ensure halal standards in joint production.

This enables Southern European companies to access Central Asian markets quickly, safely, and competitively.