Exporting cosmetics to Central Asia: key steps for a successful entry

A growing market with specific regulations

Central Asia—Uzbekistan, Kazakhstan, Kyrgyzstan, and Turkmenistan—is an expanding market for European cosmetic brands. Demand for natural ingredients, halal certifications, and clean-label products is on the rise.

However, successful market entry requires navigating complex local regulations. In Uzbekistan, products must be registered with the Ministry of Health. In Kazakhstan and Kyrgyzstan, procedures align with the Eurasian Economic Union (EAEU) framework, with national differences in implementation.

Registration process and operational support

The main steps include:

• Translation and legalization of technical and quality documentation.

• Lab testing in accredited local institutes.

• Certification and sanitary registration.

• Defining the sales channel (B2B, retail, online).

Registration takes 2 to 6 months and costs range from €2,500 to €7,000 per SKU.

ACIR Southern Europe supports manufacturers by:

• Pre-evaluating documents.

• Providing legal and regulatory assistance.

• Liaising directly with authorities.

• Connecting to distributors and retail points.

This streamlines entry and reduces market risks.