Cosmetics distribution and retail: ACIR’s structure in Central Asia

Strategic distribution channels

ACIR Southern Europe has built a structured commercial network to support the entry and expansion of European cosmetic brands in Central Asia. The network integrates physical presence and digital channels for both wholesale and specialized retail.

Key distribution channels include:

• Pharmacies and para-pharmacies: Trusted outlets for dermo-cosmetic brands.

• Specialized shops (concept stores): Premium spaces focused on certified, natural European products.

• Online marketplaces: ACIR partners with national and regional e-commerce leaders such as Wildberries, Ozon, and Kaspi.

Local distributors with national reach have been secured in countries like Uzbekistan, Kazakhstan, and Kyrgyzstan.

Logistics and operational support

Beyond sales, ACIR’s structure offers full operational support:

• Warehousing and local logistics: Through regional hubs and certified storage facilities.

• Labeling and language adaptation: Translation, printing, and compliance services.

• Documentation and customs handling: Smooth import procedures with traceability.

European manufacturers can operate without setting up a local entity by leveraging ACIR’s established infrastructure. This reduces entry barriers and accelerates brand growth in new markets.