New strategies to strengthen European cosmetics sector in Uzbekistan

In another working session held in Tashkent, ACIR Southern Europe and its main distributor of European cosmetic products in Uzbekistan agreed on new strategic lines to enhance the presence of European brands in the local market.

The meeting helped consolidate three key directions that respond to market demands and the joint experience in trade and investment initiatives:

• Launch of elite cosmetic products with an excellent price-quality ratio, targeting a growing segment of discerning consumers.

• Introduction of flexible financial terms, including deferred payment options for wholesalers, to stimulate product turnover and commercial activity.

• Technology transfer initiatives aimed at local manufacturers, promoting domestic production under European standards and increasing sector competitiveness.

These strategies not only reinforce the presence of European companies in Uzbekistan’s cosmetic industry but also open up new opportunities for cooperation, investment, and joint development.

ACIR Southern Europe’s specialists are available to assist companies interested in exploring this promising market and integrating into the local business ecosystem.