Milan expands cosmetic partnerships in Central Asia

New strategies for Central Asian expansion

ACIR Southern Europe held a working meeting in Milan with an important cosmetics company interested in expanding into Central Asian markets.

The discussions focused on strategic initiatives aimed at strengthening the promotion of Italian cosmetic brands and expanding commercial opportunities across the Eurasian region.

Beauty Expo Almaty and portfolio expansion

One of the key topics was the participation of Italian cosmetic manufacturers in Beauty Expo Almaty 2026, one of the leading beauty industry events in Central Asia.

The parties also discussed:

1. Adding two new cosmetic brands from Bologna to the ACIR Southern Europe portfolio.
2. Strengthening joint regional promotion programs.
3. New tools for business expansion in Kazakhstan and other Central Asian markets.

International cooperation and joint promotion

The meeting also addressed participation in joint international promotion programs related to the European cosmetics and pharmaceutical sectors.

ACIR Southern Europe continues strengthening its role as a bridge between European manufacturers and Eurasian distributors, facilitating international promotion and structured access to new markets.