From February 3 to 5 in Barcelona, the fifth edition of the Barcelona Wine Week (BWW) reaffirms its position as the leading event for the wine sector in Southern Europe. This year, the strategic focus of the fair revolves around macro trends that are redefining the industry, such as wine tourism, healthy consumption, and a technical perspective centered on old vines.

Old vines not only represent a valuable historical heritage but also symbolize an opportunity to innovate and diversify the sector’s offerings. In a context where sustainability and authenticity are key for consumers, studying these varieties is essential to maintain and enhance the identity of our wine-growing regions.

The BWW HUB will be the epicenter of activity, a space designed for the exchange of ideas and experiences. In this meeting point, industry professionals can participate in debates, conferences, and workshops focused on knowledge, culture, experimentation, and innovation. This integrative approach creates a favorable environment for networking and collaboration.

ACIR’s presence at the event reaffirms its commitment to the development of innovative projects and the promotion of investments in the wine sector. Specialists from the organization will be available to share their experience in implementing trade and investment projects, thus helping to strengthen commercial ties between Southern Europe and other regions.

BWW has established itself as an essential event for wine professionals seeking to stay updated on trends, discover business opportunities, and explore new possibilities in the international market. This year’s edition promises to be a showcase for creativity and tradition, with an eye on the future of the wine sector.