European cosmetics strengthen their position in Kazakhstan

European cosmetics continue to gain ground in Kazakhstan. ACIR Southern Europe is working closely with local partners to expand the presence of European brands and create new opportunities in Kazakhstan and neighbouring Central Asian markets.

During a recent meeting with one of the country’s leading cosmetic retail and distribution chains, the teams discussed upcoming deliveries, joint events and initiatives aimed at strengthening the position of European products.

Particular interest focused on innovative products, premium presentations, autumn-winter trends and a new specialized line for hair and skin care.

This cooperation will help identify products with the strongest commercial potential and develop initiatives that bring European brands closer to consumers across Kazakhstan and Central Asia.