ACIR committed to the promotion of museums and the training of specialists

The president of ACIR Southern Europe, Eduard Gulián held a meeting with Miguel Falomir Faus, director of the National Prado Museum. The topics of discussion were varied, highlighting the promotion of museums and the training of specialists.

For ACIR Southern Europe, the promotion of culture represents an essential strategy to strengthen our business and investment relations with Central Asian countries. This approach allows us to go beyond usual business transactions, encouraging a cultural exchange that benefits all parties involved.

Introduction of best practices in museum promotion

We are in the process of implementing a series of innovative projects that aim to strengthen the promotion of museums, the training of specialists, and collaboration with Central Asian museums. These projects are an essential part of our efforts to foster cultural exchange and strengthen business relations.

1. Collaborations and Cultural Exchanges: One of the most effective approaches to promoting museums is through collaborations and cultural exchanges. ACIR Southern Europe plans to establish exchange programs with museums in Central Asia, allowing museums to share exhibitions and cultural resources. This approach not only attracts new audiences but also facilitates intercultural understanding.
2. Digital Promotion and Social Networks: In the digital age, social networks and digital platforms are essential tools for museum promotion. We plan to implement digital promotion strategies, which include creating engaging content on social networks, using virtual and augmented reality to create immersive museum experiences, and digitizing collections for online access.
3. Educational and Community Programs: Museums are fundamental educational institutions. To attract more visitors and enrich their experience, ACIR Southern Europe will work on the development and implementation of educational and community programs. These can include workshops, talks, activities for children, and special events focused on Central Asian culture and history.

Dual education and training of modern specialists

Another topic discussed was dual education and the training of modern specialists. ACIR Southern Europe advocates for quality training that responds to the current needs of the sector.

1. Development of Dual Training Programs: ACIR Southern Europe will implement dual training programs with Central Asian institutions. These programs will allow students to gain practical experience in museums and other cultural institutions while continuing their academic education.
2. Creation of Specialist Networks: The creation of networks of specialists in the field of museology and cultural management is planned. These networks will allow specialists from Southern Europe and Central Asia to share knowledge, experiences, and best practices in their respective fields.
3. Specialist Exchange Programs: ACIR Southern Europe is also exploring the possibility of establishing exchange programs for specialists. This approach will allow museum and cultural management experts from Central Asia to work in museums and cultural organizations in Southern Europe, and vice versa.