New Agreements to Expand European Cosmetics in Central Asia

Our participation in CPHI 2025 in Frankfurt resulted in significant progress for European cosmetic manufacturers. Key agreements were reached with Italian producers aiming to enter the fast-growing markets of Uzbekistan and Kazakhstan.

Discussions focused on three core elements: regulatory and logistical requirements, a clear market positioning strategy, and the selection of local strategic partners to accelerate commercial rollout.

In the weeks following the event, joint European–Eurasian teams developed a comprehensive roadmap covering validation, certification, distribution planning and marketing actions. The process is already moving forward with the first shipment of product samples, now under examination by specialists in Uzbekistan and Kazakhstan.

These developments highlight the strong potential of Central Asian markets and the importance of specialized support to ensure an efficient and profitable market entry.