International strategies in cosmetics presented at Beauty Istanbul

The project office of ACIR Southern Europe and its foreign trade group actively participated in Beauty Istanbul, one of the most important events in the cosmetics sector in Europe.

Together with partners from Central Asia and Southern Europe, we organized business meetings and joined the event’s expert sessions, sharing our experience in implementing international trade projects between the two regions.

Five strategic directions for joint work

During the event, we highlighted the following five key areas of cooperation:

Joint development of cosmetic lines, combining European formulations with local ingredients.

Local production under technology transfer agreements, to strengthen the cosmetics industry in Central Asia.

Natural and sustainable cosmetics, adapted to global consumer expectations and international regulations.

Brand expansion from Southern Europe, supported by ACIR’s ecosystem to enter new markets.

Market research and product validation, ensuring each launch fits market needs and is commercially viable.

ACIR as a bridge between innovative regions

Once again, ACIR Southern Europe reaffirms its role as a strategic platform connecting companies from Central Asia and Southern Europe. Our specialists are ready to support businesses interested in exploring this high-potential sector.